Attorney General Jack Conway is already apologizing in his early run for Kentucky's U.S. Senate seat.

Conway swore during a speech in front of hundreds of people at this weekend's Fancy Farm church picnic.

Conway said he got caught up in the 'fiery rhetoric' and made a reference he shouldn't have.  Lt. Governor Daniel Mongiardo, who's also running for the seat being made vacant by current Senator Jim Bunning called for the apology.

The priest assigned to St. Jerome church, which holds the picnic, said a no cursing rule will likely be added to future events.