First Lady Jane Beshear joined "Fox the Morning" in the studio to talk about the "Horses and Hope" initiative and how wearing pink on Kentucky Oaks Day will raise awareness and money to fight breast cancer.

Celebration of Hope

Every year between 2,800 and 3,200 women are diagnosed with breast cancer, making it the second leading cause of death for women in Kentucky. As Kentucky's First Lady, Mrs. Beshear has been committed to tackling this disease head-on through a variety of initiatives.

- For the second year in a row, the Kentucky Oaks is going "pink" in support of breast cancer awareness efforts here in the Commonwealth.

- Joined by Susan G. Komen all attendees of the 136th annual Kentucky Oaks are encouraged to wear a pink article of clothing to raise breast cancer awareness.

- In 2010, coverage and events will include a featured spot on the Bravo! Network, a special seating section at the Oaks reserved for survivors, a Survivor's Parade and a Fashion Contest that will award the winner with a VIP trip to IMG Fashion Week in New York.

- For every person who attends the races on April 30, Churchill Downs officials pledge a single dollar to the Komen cause. For each "Lilly" drink sold, Churchill Downs will donate one dollar to Mrs. Beshear's Horses and Hope program.

- Following the race, selected breast cancer survivors will join Mrs. Beshear to present the winning jockey with the traditional lilies in the winner's circle and form a human winner's circle around the victorious filly.

- The "Ladies First" theme will include a host of new activities leading up to the "Pink Out" day.

- New activities include "Pink Fridays" in April: an opportunity for schools, businesses, restaurants and boutiques to compete for a chance to win one set of third-floor clubhouse box seats for six on Kentucky Oaks Day.

- All participating businesses are encouraged to "Pink Out" their establishments through decorations and products as a visible means of supporting breast cancer awareness.

 Horses and Hope 

- Horses and Hope is Mrs. Beshear's initiative to educate, improve awareness and offer screenings for the often overlooked members of Kentucky's horse industry.

- This year, the program is being expanded to offer screenings to horse farm employees as well as track workers.

- To date, Horses & Hope has:

o Educated 146, 844 race fans and 1,119 track employees,

o Hosted 3,502 survivors at H&H race days,

o Screened 213 track employees, and

o Detected breast cancer in 2, both of whom have received treatment.

2010 Kentucky Oaks "Pink Out" Day

- The 2010 Celebration of Hope honoring breast cancer survivors will be held on Monday, May 3 at the Frankfort Convention Center from 10 a.m. to 1 p.m. ET.

- This year's event will feature a nationally-known keynote speaker, diverse musical guests and a delicious Kentucky Proud brunch.

- Vendors from across the state will be on hand with items for purchase, including Louisville Stoneware and Two Chicks & Co.

- Downtown Frankfort businesses will be supporting the survivors by decorating their window displays pink and offering discounts for shoppers.

- The Frankfort trolley will be on hand to transport visitors from the Frankfort Convention Center to the Governor's Mansion for tours.

- As always, Celebration of Hope is free for all breast cancer survivors.