Fresh Produce Warehouse opens in Hikes Point - WDRB 41 Louisville News

Fresh Produce Warehouse opens in Hikes Point

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There's a new and unique place to get your fruit and vegetables in Louisville.  The Fresh Produce Warehouse opened today in Hikes Point Plaza.

It buys directly from growers and shippers across the country and also offers specialty salads and ethnic foods.  The owners say they intend to combine the service of smaller independent stores with the cheaper prices of chain stores.

Co-owner Rob Auerbach explains, "People are more conscious right now about how far a dollar will go. So people may be more likely to try us now than maybe when the economy is really booming."

Store owners say their location in the Hikes Point Plaza near a popular TJ Maxx should help draw customers.  They also plan to offer cooking demonstrations and workshops on preparing healthier meals and extending the life of produce.

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