2010 Kentucky Oaks "Pink Out" Day
For the second year in a row, the Kentucky Oaks is going "pink" in support of breast cancer awareness efforts here in the Commonwealth.
Joined by Susan G. Komen all attendees of the 136th annual Kentucky Oaks are encouraged to wear a pink article of clothing to raise breast cancer awareness.
In 2010, coverage and events will include a featured spot on the Bravo! Network, a special seating section at the Oaks reserved for survivors, a Survivor's Parade and a Fashion Contest that will award the winner with a VIP trip to IMG Fashion Week in New York.
For every person who attends the races on April 30, Churchill Downs officials pledge a single dollar to the Komen cause. For each "Lilly" drink sold, Churchill Downs will donate one dollar to Mrs. Beshear's Horses and Hope program.
Following the race, selected breast cancer survivors will join Mrs. Beshear to present the winning jockey with the traditional lilies in the winner's circle and form a human winner's circle around the victorious filly.
The "Ladies First" theme will include a host of new activities leading up to the "Pink Out" day.
New activities include "Pink Fridays" in April: an opportunity for schools, businesses, restaurants and boutiques to compete for a chance to win one set of third-floor clubhouse box seats for six on Kentucky Oaks Day.
All participating businesses are encouraged to "Pink Out" their establishments through decorations and products as a visible means of supporting breast cancer awareness.