Competition promotes logistics industry - WDRB 41 Louisville News

Competition promotes logistics industry


The Geek Squad is one of many logistic and distribution companies that have come to Louisville during the past decade as a result of UPS and the city's central location.

The company's 900 workers repair up to 4,000 computers a day that are flown in from all over the country.

The Geek Squad occupies about 180,000 square feet of warehouse space in Brooks, Kentucky, just south of Louisville off I-65.

The Geek Squad is the reigning champion of the Logist-X-Games.

For the past three years, the games have been staged here in Louisville and eight local companies have participated to determine the best logistics team in the region.

The contestants are the employees of the local companies and in the competition they use the same skills that they often use at work.

"One of our core values is to have fun while being the best.  We pride ourselves in being the best computer repair facility in the world and we showed our people we can have a lot of fun,"says Robert Schoenlaub of the Geek Squad.

The logistics industry is important to the local economy. Studies show that the logistics industry accounts for roughly ten percent of the local payroll.

While the games emphasize teamwork, they are also seen as a way to promote the Louisville area as a logistics hub and attract even more such companies to the region.  "Louisville is the center for logistics excellence, and we really wanted to create some ideas that we could broadcast to other markets and across the country," says Kevin Grove, a senior vice president for CB Richard Ellis.

It was Grove's idea for the games, and word has gotten out to other cities.  This summer the games are being expanded to Cincinnati and Indianapolis with the finals to be held in Louisville in September.

"We'll be competing against other cities like Cincinnati and Indianapolis who are also good logistics centers, and we want them to come here and see the global games that will always be held here because we are the best," says Lauren Hardwick of Greater Louisville Inc.

After this year, perhaps we'll see further growth for the games.

"Next year we hope to do it in Atlanta, Chicago, New Jersey, Columbus, Dallas, and some other markets and build on the groundwork that's been laid here," adds Grove.

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