Louisville, Ky. (WDRB TV Fox 41)--Humana has invested several million dollars to create what it calls an Innovation Center at its downtown Louisville headquarters. The idea is to come up with ways to inspire people to live healthier lives.
The center is geared toward workers in Humana's Innovation Department, but is open to all employees and even clients visiting its headquarters.
The tenth floor of the headquarters has been transformed into a high-tech area that includes interactive computers and even a demonstration of the company's bicycle sharing program.
Humana Marketing Officer Raja Rajamannar says one of the key objectives is to explore human behavior concerning health issues. He says, "We want to know how come consumers know certain things are good for them, yet they still don't do them, and how come they know certain things are bad for them and yet they still pursue those things, what drives this kind of behavior?"
At Thursday's ribbon cutting ceremony, Humana Chairman and CEO Mike McCallister talked about the company's new prescription drug plan that will soon be launched with the world's biggest retailer. "In 2011 we are going to offer a nationwide drug benefit through our partners at Wal-mart," says McCallister. He says it will be a single product line with a single price.
McCallister says the plan is designed to save seniors about $450 a year.
Humana, which began as a single nursing home company in Louisville in 1961, will soon begin celebrating its 50th anniversary.