As we head into the holiday season, shopping for gifts will be on everyone's mind, but have you ever stopped to think about the importance of WHERE you buy your gifts and what significance that decision has on our community? This year, we ask all of you to give Louisville the gift of a strong economy by shopping at locally-owned, independent businesses. Studies have shown that for every $100 spent at a chain, only $15 remains in the local community, but spending $100 at a home town business keeps $45 in the local community.

Another reason to shop locally is to ensure the survival of businesses that make Louisville unique. Not just those great little boutiques and restaurants along Bardstown Road and Frankfort Avenue, but also the plumbers, dry cleaners, office supply companies and grocery stores. These are the businesses owned by your neighbors and friends, who - by the way - are more likely to donate to local schools and charities.

This holiday season, look for this sign and think of every dollar you spend as a vote for the kind of community you want to live in - one with a strong economy and unique businesses that make Louisville unlike any other. One lucky local shopper will even win $1000 through the Louisville Independent Business Alliance's Holiday Passport Contest. Visit for more information.

Remember, when we shop local, we ALL win!

I'm Rebecca Cornwell, and that's my…Point of View.