New product boosts profits for Brown-Forman - WDRB 41 Louisville News

New product boosts profits for Brown-Forman

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LOUISVILLE, KY. (WDRB) -- A new product and strong sales overseas helped boost profits for Louisville-based Brown-Forman.

They rose by 6 percent in the first quarter.

Its flagship Jack Daniel's lineup posted double-digit revenue growth, helped by its new Tennessee Honey product.

Tennessee Honey is the company's latest entry in an industry-wide trend toward infusing new flavors into liquor.

The company also says it expects to benefit from brand development and wider distribution, and is doubling its advertising spending, mostly to promote that new brand.

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