Ind. cities featured in 'I'm a Mormon' campaign - WDRB 41 Louisville News

Ind. cities featured in 'I'm a Mormon' campaign

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INDIANAPOLIS (AP) -- Three Indiana cities are among a dozen being targeted by a five-month ad campaign designed to explain the Mormon faith.

The Church of Jesus Christ of Latter-Day Saints is airing ads in Indianapolis, Fort Wayne and South Bend as part of a seven-state ad campaign. The "I'm a Mormon campaign" includes links to videos of people discussing their faith. Those featured include former Indianapolis Colts linebacker Rob Morris, radio station WIBC reported.

Jeanelle Adamak, a Mormon and volunteer public affairs director for the church in the Indianapolis area, told The Indianapolis Star the media ads are running on the major network affiliates and nine billboards.

Tom Burdett, 63, of Noblesville, president of the Muncie Stake, which is similar to a diocese, said the campaign will help teach people about the Mormon faith.

"A lot of people are not familiar with our faith. The best way to understand Mormons is to meet them and get to know them," he said. "The ads are an invitation to do that."

Indiana is home to more than 41,000 Mormons, and the church plans to build its first Indiana temple on a 50-acre property in Carmel.

Craig Larson, 49, of Noblesville said the ad campaign focuses on the principles the church teaches, "not the unusual people that  folks have come to think of us as."

"It's making people aware that we are in the community ... and there are good people who are Mormon," Larson said.

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