KY AG holding contest to prevent drug abuse - WDRB 41 Louisville News

KY AG announces prescription drug abuse prevention PSA contest

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FRANKFORT, Ky. (WDRB) -- High school students in Kentucky have a chance to compete for an iPad and other prizes as part of Attorney General Jack Conway's Keep Kentucky Kids Safe program.

The student or students who produce the best prescription drug abuse prevention public service announcement wins. The competition is part of Conway's statewide public awareness and education initiative on the dangers of prescription pill addiction.

"Prescription drug abuse is one of the most serious threats facing Kentucky kids today," said General Conway. "Our annual video PSA competition is one of the many ways we are alerting students across the Commonwealth to the devastating consequences of prescription pill abuse."

Attorney General Conway's video PSA competition is held in partnership with the Kentucky Office of Drug Control Policy, the Kentucky Pharmacists Association, National Association of Drug Diversion Investigators (NADDI), Operation UNITE and concerned parents, Dr. Karen Shay and Lynn Kissick.

As part of the competition, Kentucky high school students will produce a 30-second video that shows the perils of prescription drug abuse. The first place winner will receive an Apple iPad donated by NADDI.

"NADDI of Kentucky is pleased to once again partner with Attorney General Conway in raising awareness about prescription drug abuse in Kentucky," said Paula York, President of NADDI of Kentucky. "Whether they encounter them at school or in their parents' medicine cabinets, kids need to know that taking prescription pills that have not been prescribed to them can be deadly."

The runner-up will receive a $100 Amazon.com gift card donated by the Kentucky Pharmacists Association.

The deadline to submit videos is December 2, 2011. Winners will be announced on Dec. 14, 2011.

Students may submit a PSA for consideration by visiting the Attorney General's Prescription Drug Abuse Prevention Page at http://ag.ky.gov/rxabuse.htm.

Last year's winning video was called "Don't Ruin Your Life" and was produced by Bardstown High School's John Andrew Stone.  

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