While tales of the havoc and heroism of last Friday's tornadoes are still very much in the news right now, soon that story will be pushed out of the media spotlight as others come along to take its place. As unthinkable as that is right now, it's inevitable.
But while most of us will gradually turn our attention elsewhere, the people who were directly affected by this tragedy won't have that luxury. Their memories of lost loved ones will last a lifetime. And many of them will take years to rebuild the homes and lives that were shattered that day.
That's why it's critical that those of us who were lucky enough to be spared make the effort to extend a helping hand to the communities that suffered such devastation.
But it's important that it be done now. Because the constant reminders of this tragedy will soon be gone from our TVs and computers, and when it comes to good intentions, "later" too often means "never."
So please – visit our website at wdrb.com and click the link on our front page that reads "How to help the victims of the March 2012 tornadoes." There, you'll find plenty of contact information and options regarding how you can assist in the most effective way, whether it's volunteering or donating money, blood or supplies.
But however you choose to help, do it now. There'll never be a better time.
I'm Bill Lamb, and that's my…Point of View.