LOUISVILLE, Ky. (WDRB) -- Cowboy hats, boots, and even a bull fill the inside of Fourth Street Live's newest bar.

PBR Louisville opened Thursday night.

The name is short for Professional Bull Riders, and the main attraction is a mechanical bull.

Owner Mike Rostek says it's a mixture of a coyote ugly bar and one of his favorite country bars in Houston.

"The energy level is tremendous. It's inviting to everybody. We have a mechanical bull that is also friendly to everybody as well. I can't explain the experience anybody will have up here. I just tell them to give me one time, and I can promise you that you'll be back," says owner Mike Rostek.

The first PBR opened three years ago in Kansas City.

Since then, others have opened in Las Vegas, Baltimore, Houston, Philadelphia and Hampton, Virginia.

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