Broad’s New Book Highlights the Unconventional Thinking That Propels His Achievements and Explains How Entrepreneurs, Students, Civic and Business Leaders Can Apply Them in Their Own Lives
Hoboken, NJ (PRWEB) May 07, 2012
Reasonable people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. Eli Broad, the founder of two Fortune 500 companies in completely different industries and one of the country’s most generous philanthropists, has turned reason and convention on its head as he accomplishes the impossible in business and philanthropy.
In his new book, "The Art of Being Unreasonable: Lessons in Unconventional Thinking" (Wiley; May 2012; Hardcover & ebook; $24.95; 978-1-1181-7321-3) Broad reveals the secrets behind the unreasonable principles that have made him a success. From understanding the “value of being second” to embracing the thrill of taking a risk, from his insights into investing to his tips on effective negotiation, Broad shares the insights and practices that have propelled him to the top.
"The Art of Being Unreasonable" not only describes how Broad has done it, but also the lessons anyone can take from his business, philanthropic and civic accomplishments and apply them in their own lives to accomplish more than they ever thought possible. Broad explains how to ask unreasonable questions, pursue the untried, relentlessly revise expectations upward, be restless, and most important, seek out the best in everything—the best values, the best investments, the best people—and the best in yourself. He also discusses valuable advice for approaching “unreasonable” decisions and ventures, including how to:
There's one common theme in all of Broad’s activities: he runs away from conventional wisdom at every opportunity as he has worked to make life better for people. His approach helped him build two Fortune 500 companies, KB Home and SunAmerica, and amass $6 billion he is now using to create some of the greatest contemporary art museums, scientific research centers, and K-12 education initiatives. Of course along the way, he’s been celebrated and criticized, but he insists, “You've got to be ready for that if you're going to do anything big.”
The book also shares how his unreasonable thinking led to many of his civic and philanthropic successes, such as:
“Too often, age and experience become an excuse for accepting the status quo without questions. Instead of asking ‘Why not?’ you become overwhelmed with all the reasons something can’t be done. ‘Of course not’ becomes you automatic response. You grow fearful of making mistakes. You rely on conventional wisdom because that’s what everyone else does, and there’s safety in consensus,” writes Broad. “All of my careers have required me to be quite unreasonable—to have outsized ambition, discipline, energy, and focus to have the confidence to ignore people who said I couldn't do it. If this book does nothing else, I hope it helps you silence the voice of unconventional wisdom that too often keeps people from even attempting to achieve their goals.”
About the Author
Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes, in Vanity Fair, the New Yorker and the New York Times for his role in the creation of Los Angeles cultural institutions, including the Frank Gehry–designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhouse—the Broad Institute of Harvard and MIT—and three stem cell research centers in California. He is a life trustee on the boards of MOCA, LACMA, and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution. For additional information, please visit http://www.elibroad.com
If you are interested in an interview with Broad, a review copy of the book or any additional information please contact Melissa Torra, Publicist, WILEY - email@example.com / 201-748-6834 or Karen Denne, The Broad Foundation - firstname.lastname@example.org / 310-954-5058.
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebEliBroad/Unreasonable/prweb9474641.htm