It's not a guarantee that you'll land a job right out of college anymore. There's still a lot of competition for any open position. But Peggy Stevens has a simple plan that will automatically increase your chances of nabbing that opening. Her book, Professional Presence: A Four-Part Guide to Building Your Personal Brand, has a four-parts that will make you more valuable to any potential employer.
Creating your personal brand - what does that mean and why is it so important.
Communicating effectively and with transparency in an interview - how to present a lasting first impression when you don't have much time.
Fine-tuning your presentation skills during an interview and in the workplace.
Non-verbal gestures and the inadvertent, often negative and/or positive messages they portray.
The 'work-life purpose model' which shows you how to successfully balance business and personal - essential time management skills.
Dining room etiquette - the importance of social manners during the college interview, for example
Peggy's new book is Professional Presence: A Four-Part Guide to Building Your Personal Brand. If you hope to move up in the business world, Professional Presence can help. It delivers a step-by-step program to develop the social skills you need for career advancement. The four-part learning process focuses on business etiquette, personal brand development, professional presentation, and people skills. By following the exercises in the book, you can learn crucial behavioral strategies, from how to give a successful presentation to how to dress appropriately and align personal and professional goals. Imaginative pro scenarios offer powerful thought lessons for applying these skills.
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