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LOUISVILLE, Ky. (WDRB) -- WDRB News would like to provide our viewers and Web users with the following message:
"Attention Time Warner -- formerly Insight Communications -- subscribers: Over the last months, WDRB and WMYO have attempted to reach a fair carriage agreement with Time Warner to continue carriage on their systems past May 31, 2012. We are not close. Therefore, there is a fair chance that both stations will be removed by Time Warner from the local lineup. We feel compelled to inform you about this so that you are fully aware and can prepare to find alternative ways to continue to receive WDRB and WMYO. Both stations can be viewed with a digital antenna and a digital set. Viewers of Dish and DirecTV will not be affected."
You've seen WDRB President and General Manager Bill Lamb on Point of View giving his opinions on various issues.
But now, you'll find Lamb negotiating with Time Warner, formerly Insight Communications, to keep WDRB and WMYO on the cable lineup. Negotiations started in early May and are continuing.
If a new deal is not reached by Thursday night at midnight, you will not see WDRB and WMYO-TV on the Time Warner Cable System.
Here's how it works. Cable systems pay a fee every month to all their program providers. That includes television stations.
Mary Jo Green, the Time Warner VP of Communications for the Midwest Area says, "They want higher prices and we don't think that's fair to our customers. But, we are willing to continue to negotiate to try and keep prices down."
Lamb says negotiations are not close. He says, "Time Warner has their own history of increasing rates. That's their thing. Do you know what people pay for WDRB right now? Two cents a day. Do you know what they are going to pay under the deal we've proposed? Two cents a day. You know what they pay for WMYO? Zero. That's what we've proposed. I don't think that's greedy. I think that's at least fair and even more so."
Lamb says sometimes deals are reached in the 11th hour. And, he says there are things viewers can do to keep both stations on the cable system. "Call the local Insight number here and the first thing they'll be instructed to do is press 1 to hear a recorded message. Don't do that. You can listen to it if you want, but press zero and talk to a person."
Green says, "They may see a message that the station has been pulled by the owner. They may see replacement programming."
But in case WDRB and WMYO are removed from the cable lineup, you will still be able to watch both stations on Dish and Direct TV or by using a digital antenna and a digital set.
Lamb says, "I'm terribly sorry for the inconvenience to our viewers. I'm sorry that it has come to this. We did not want to come off the cable system and I promise we'll be back as soon as Time Warner lets us."