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SOURCE: Internet Dental Alliance
New dental marketing advice from TheWealthyDentist.com includes lead generation strategies that dentists often overlook.
(PRWEB) June 12, 2012
General dentists who refer out wisdom teeth extractions may not think of including those cases in their online dental marketing strategy. But loyal readers of The WealthyDentist.com (TWD) can glean profitable search engine optimization (SEO) strategies and marketing insights. By watching video analysis of its surveys and reading expert articles, TWD visitors can find an approach that fits their practice's individual dental marketing style.
Here are two illustrations. A recent TWD dental marketing survey reveals that more than three-quarters of general dentists who responded felt qualified to handle most of the wisdom tooth extraction cases they saw, including impacted wisdom teeth.
Dentists who feel comfortable working with those kinds of patients and would like to see more of them can increase their practice revenues by generating leads for that specific market.
A smart move for them would be to use a proven online marketing strategy that includes multiple targeted dental websites. For example, the main practice site can be search engine optimized for general dentistry and another site can be optimized to find new wisdom teeth patients.
However, dentists who feel qualified to remove wisdom teeth don't necessarily like to perform the procedure. In a different TWD survey conducted by The WealthyDentist.com (TWD), half of doctors reported referring out eighty percent or more of their wisdom tooth extraction cases.
For those practices, a different online strategy makes more sense. Rather than a having a targeted dental website for wisdom teeth patients, they need to develop a good network of oral surgeons – for two reasons.
First, effective relationship marketing with the right oral surgeons builds the practice when general dental patients get referred back to them. Second, a referral network is a great place to find high quality backlinks for SEO on their dental websites.
"Links between similar businesses are some of the strongest links a dental practice can obtain to help with its SEO efforts," says Jim Du Molin, editor of The WealthyDentist.com and an established dental marketing guru. "Dentists should start with the low-hanging fruit when it comes to link sharing and link building. Look to your dentist referral partnerships first."
The Wealthy Dentist is a dental marketing and dental management resource featuring dental consulting expert Jim Du Molin. The site’s weekly surveys, dental newsletters and dental marketing tips are viewed by thousands of dentists across the United States and Canada. The Wealthy Dentist is a sister company of the Internet Dental Alliance, Inc. (http://www.internetdentalalliance.com). IDA is the largest provider of websites for dentists, email patient newsletters and dental directories in North America.
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