The most detailed number I could find comes from the financial reports each school filed with the NCAA on last year's expenses. These aren't the EADA reports filed with the U.S. Department of Education, but more detailed reports required by the NCAA.
You'll notice an overall disparity right off the bat, because U of L outscources much of its marketing to Nelligan Sports. Still, it's interesting to look at.
One UK fan asked me today, "For the costs of all those billboards, how much could UK have put into a little facility perk here or there for football?" It's an interesting question, and one I'll try to dig up an answer to, even as I think I saw yet another UK billboard up in Spaghetti Junction heading toward the I-64 East, I-71 North split just today.
Anyway, in easy-to-read chart form, you'll note that while UK outspends U of L greatly in overall marketing, U of L outspends UK in football marketing.
Monday, May 20 2013 12:41 AM EDT2013-05-20 04:41:21 GMT
LOUISVILLE, Ky. (WDRB) -- The scene is always the same. After every University of Kentucky basketball home game, the coach walks across the Rupp Arena court, puts on his headset and starts talking withMore >>
Kentucky basketball coach John Calipari will do things a bit differently with his young but talented Wildcats team this season.More >>
Saturday, May 18 2013 7:11 PM EDT2013-05-18 23:11:28 GMT
(AP Wires/WDRB) -- Oxbow has won the Preakness, ruining Orb's bid to capture the Triple Crown. Oxbow led from start to finish. It was the sixth Preakness victory for Hall of Fame trainer D. Wayne LukasMore >>
Oxbow has won the Preakness, ruining Orb's bid to capture the Triple Crown.More >>
Saturday, May 18 2013 7:54 AM EDT2013-05-18 11:54:38 GMT
LOUISVILLE, Ky. (WDRB) -- Longtime golf commentator and 1964 U.S. Open champion Ken Venturi died today, and there's nearly no need to add to the tributes that surely will come, because there's a greatMore >>
Ken Venturi left a lasting memory in Louisville when he opened Hunting Creek Country Club's championship course with a record that still stands, and with a simple gesture to a sportswriter 25 years later.More >>
Tuesday, May 14 2013 5:25 PM EDT2013-05-14 21:25:36 GMT
LOUISVILLE, Ky. (WDRB) -- I like Andrew Wiggins. Here's a kid who didn't want to make a spectacle of his recruitment, despite being the top-ranked basketball recruit in the nation and being hailed as theMore >>
Eric Crawford surveys the carnage of the Andrew Wiggins circus, and ponders what it means for the future of civilization.More >>
Sunday, May 12 2013 11:30 PM EDT2013-05-13 03:30:46 GMT
LOUISVILLE, Ky. (WDRB) -- Alabama football coach Nick Saban simply said out loud what people have been talking about for some time last week during a stop on his offseason "Crimson Caravan."RespondingMore >>
Alabama coach Nick Saban's idea for power conference football team to play only teams from other elite conferences sounds good -- but most programs would never accept it.More >>
Saturday, May 11 2013 10:26 AM EDT2013-05-11 14:26:43 GMT
LOUISVILLE, Ky. (WDRB) -- The NCAA basketball rules committee has wrapped up its most recent round of talks with more tweaks.It didn't reduce the shot clock, but it did try to streamline the video reviewMore >>
Ten suggestions to get the game of college basketball moving again. More >>
Thursday, May 9 2013 4:47 PM EDT2013-05-09 20:47:58 GMT
LOUISVILLE, Ky. (WDRB) -- Welcome to the Life Aquatic of Rick Pitino. At a time when most of college basketball is fixated on who will land the biggest fish on the recruiting trail -- Andrew Wiggins --More >>
University of Louisville basketball coach is living it up post-NCAA championship. The latest: He landed an 80-pound white marlin and a Maker's Mark commemorative bottle.More >>
Thursday, May 9 2013 2:14 PM EDT2013-05-09 18:14:01 GMT
LOUISVILLE, Ky. (WDRB) -- By this point, the University of Louisville's 2013 football schedule has been the butt of more jokes than airplane food. But over the past couple of weeks, the program has alsoMore >>
Positive press in the offseason could mean a lot for a University of Louisville football program hoping to receive respect in 2013 season polls. More >>
Wednesday, May 8 2013 8:43 PM EDT2013-05-09 00:43:18 GMT
NOTE: I write this with the knowledge that the only people who may find interest are a few fellow journalists. It's a personal reflection, meant more to share a perspective than to influence action. Thanks.LOUISVILLE,More >>
Eric Crawford offers a personal reflection on the change of venue for writers and other media covering the Kentucky Derby.More >>