Wednesday, April 16 2014 10:54 PM EDT2014-04-17 02:54:16 GMT
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Delta Airlines has a new policy of charging extra for window or aisle seats. These are now considered "premium" seats which means two people traveling together who haven't agreed to pay for an upgrade are not only forced to sit apart, but to do so in the middle seats!
Not long ago, you were treated like royalty when you flew. The idea of charging for meals was unthinkable. And charging extra to carry your luggage was patently ridiculous.
But now, Delta is not only nickel-and-diming us to death, they seem to be testing how much they can inconvenience their customers until they revolt. Never in the history of air travel have customers been treated as poorly as Delta is treating theirs now. Never. And based on their behavior, soon these will look like the good old days. There is even talk of charging passengers another premium to get off the planes first!
Delta and other guilty airlines say they have to do these things to cover their costs. But if that's the case, how do you account for a company like Southwest -- which seems to thrive without such gimmicks?
No company can succeed by trying to generate its profit through customer abuse. And in the future, whenever possible, my air travel business is only going to those airlines that understand that.
If you have any airline horror stories to share, give us a call.