LOUISVILLE, Ky. (WDRB) -- Groupon is helping business owners offer great deals which bring in new clients. If something is priced at a bargain, you are more likely to go ahead and try it, and return if the service is good.
Summer is usually a slow turnover at Iceland Sports Complex. But partnering with Groupon has helped fill that void. "Summer usually is pretty slow here, you'd think people would want to get out of the heat but generally they're doing other things," said Iceland General Manager Don Burton. "Groupon helped us expose our product to new customers."
This is Iceland's second go-round with Groupon. The first deal was so successful, he believes customers will come back. "The first one went well, I was shocked by the response we got in the local area I figured what better way than doing it one more time," said Burton.
The deal is for 50% off public skating. About half the customers at Iceland Sports Complex this summer are Groupon users. The site paired up with Louisville in 2010.
It offers bargains of all types, including restaurants, yoga, and different activities. Many people use Groupon to try new restaurants or an upscale one like Vincenzo's, which sold over 1,000 groupons this week.
Groupon even expands into pricey beauty treatments. "Hair laser removal typically can be more exclusive because of how expensive it is, Groupon just widens that door." said Krystal Silverthorn, CEO of Louisville Laser.
Louisville Laser is one of the most popular steals on Groupon. "It's a ridiculous price. it's amazing, we sold right at 4,000 groupons last year," said Silverthorn.
Groupon knocks off $2,000 from the regular price of treating legs. "So $2,599 for the package, versus $599 for the Groupon cost," Silverthorn explained.
Louisville Laser says about 30 percent of its clients bring in a Groupon, which they put out twice a year. The best part is those Groupon customers come back for more. "It's free advertising for your company and it lets people know that you're here," Silverthorn added.
The businesses also notice that regular customers who were accustomed to paying full-price have caught on to buying Groupons.
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