LOUISVILLE, Ky. (WDRB) -- You've probably heard about the battle going on between commercial TV providers - like us - and companies like Apple and Dish Network who are trying to market new technology that would allow viewers to easily and automatically skip past commercials whenever they watch our shows. And you may be one of the many people who think we're bad guys for standing in the way of such a thing.
But we're not. And here are just a few reasons why:
The Super Bowl. News around the clock. The World Series. All the most popular comedies. NASCAR. Life-saving severe weather alerts. The Olympics. The dramas you wouldn't think of missing. March Madness.
You get live access to all that - and lots more - at ABSOLUTLY NO COST for one reason and one reason only:
The money our advertisers pay us to run their commercials in the shows you enjoy for free is what pays for television's ability to bring them to you in the first place, and it's one of the most symbiotic business relationships in existence.
Following the last round of contracts, the broadcast rights to the NFL alone were three billion dollars a year. If everyone could simply watch every game without seeing any commercials, advertisers would stop footing the bill. And who would be stuck with it?
I think you can guess.
Sure there are some commercials that annoy you. And others that just don't interest you. And if you choose to go to the bathroom while they're on, so be it.
But be careful what you wish for. If new technology is allowed to erect a foolproof barrier between you and the commercials you think you'd be better off without, your evenings and weekends in front of the TV will suddenly be more expensive than you could have ever imagined.
I'm Bill Lamb, and that's my…Point of View.
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