Centre College says V.P. debate was worth the investment - WDRB 41 Louisville - News, Weather, Sports Community

Centre College says V.P. debate was worth the investment

Posted: Updated:

LOUISVILLE, KY. (WDRB) -- Centre College officials say last week's vice-presidential debate was worth the investment.  Centre spokesman Michael Strysick says the publicity value of the event was worth more than four times the initial cost.

The school reportedly spent $3.3 million to stage the event.  Strysick says the school has seen more than 10,000 media hits since the debate was announced nearly a year ago.  The media presence in Danville was as large as the school expected.

Centre works with a marketing company to assess the return the school receives on its ad spending.

Copyright 2012 WDRB News.  All Rights Reserved.

  • Closed Captioning

  • Thanks to a grant from Norton Healthcare, this story and others are available in real-time closed captioning on WDRB.
    Thanks to a grant from Norton Healthcare, this story and others are available in real-time closed captioning on WDRB.