CRAWFORD BLOG: Louisville sports TV ratings from the weekend, mo - WDRB 41 Louisville News

CRAWFORD BLOG: Louisville sports TV ratings from the weekend, more media notes

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LOUISVILLE, KY. (WDRB) -- I've always wanted to do a media column. Not necessarily criticizing anybody, especially not the people I work with locally. But I think there's some interest -- even if only mild interest -- in the goings on with local media and not only that, but the sports viewing habits we have locally.

I've never done it. One problem was that while I was in the newspaper business, I didn't have ready access to local television ratings.

That's not the case anymore. With the help of Ray Foushee at WDRB, I can get a glimpse now and then at what we're viewing in sports around here -- in the Louisville market anyway -- and that gives me a chance to take a look at a few things.

So I'm going to start this out on the blog and see how it develops. I might be the only one interested in this stuff, but maybe not. I'll try to, in future weeks, include some ratings nuts and bolts, and media goings on, if there are any, stuff to watch for and the like.


Some interesting TV numbers for the Saturday noon kickoffs. Not only did UK fans stay away from Commonwealth Stadium, they weren't watching the game at home, either -- at least not in the Louisville market.

The UK game did a 1.7 average rating and a 4 share on ESPNU. In Louisville, each ratings point represents an estimated 6,740 households. Note, that's households, not people. Even on ESPNU, which doesn't reach as many homes as the main ESPN channels, that's a low number for this market.

At U of L, meanwhile, the ABC telecast on WHAS television did an 11.6  rating and a 24 share -- which is an impressive share for any telecast (78,184 households).

The ratings are subject to final adjustment.

Considering there were 11,000 no-shows in Papa John's Cardinal Stadium, it's pretty safe to assume that a good many of those were watching in HD instead of PJCS. The game was a sellout and not subject to blackout.


The Breeders' Cup Classic telecast in prime time on NBC did a better rating locally (3.4 rating, 6 share) than it did nationally (2.2 rating), but still wasn't very competitive head-to-head against college football's marquee matchup.

The Classic went head-to-head with the CBS pregame show and start of LSU-Alabama. For the head-to-head period, the pregame show and football did a 7.05 rating, 13 share (about 47,517 households) and the game as a whole did a 7.6 rating, 12 share.

The rest of Saturday's Breeders' Cup races, on NBC Sports Channel, did an 0.5 rating, 1 share, or only about 3,370 households.


The Dolphins-Colts (7.8) beat the Bears-Titans (4.8) among the early games in the Louisville market.

The Steelers-Giants did a 15.0 rating, 25.0 share in the afternoon, the market's highest-rated sports telecast of the weekend for CBS and NBC's Sunday Night Football did a 9.5, 15 share.


Wednesday night at 10:30, WDRB will air "3 For The Road," a half-hour college basketball preview special built around the unprecedented occurrence of IU, U of L and UK being ranked 1-2-3 to start the season.

The program features one-on-one interviews with Indiana coach Tom Crean (by Rick Bozich), U of L coach Rick Pitino (by me) and UK coach John Calipari (by Tom Lane).

On-set segments were shot in the KFC Yum! Center, and not really having done anything like that before, with the kind of tight schedule you're on while taping such a program, it was an interesting experience.

One of the tough things about television is having only 10 seconds to try to say something substantive in a fast-paced conversation. The best guys at it over at ESPN make it look easy, but for someone who is used to taking a few hundred words to make a point, it takes some getting used to.

One feature of the show -- WDRB surveyed 41 journalists, local and national, to determine two things: An All-Kentuckiana team made up of five players from the three teams, and which coach each voter would choose to quote the squad. The five will be revealed on the show, and the coach, with comments from the media voters.

3 for the Road shoot at KFC Yum! Center

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