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LOUISVILLE, KY. (WDRB-TV) -- People across the city are marking up streets, sidewalks and steps. They've even targeted the mayor's office recently. Here's what may surprise you, though -- it is being encouraged to continue.
It is one of the many things in the works after a brazen shooting in the Parkland neighborhood in May. "It definitely does concern me," says Cassandra Webb, volunteer with The Network for Community Change. "It is very sad when you hear about those things in the community and so that's why Chalk Talk is definitely a positive thing for the community."
"The Chalk Talk is a campaign that is about education," says Dana Jackson, Executive Director of The Network Center for Community Change. "As people were walking the community, they were actually stopping and looking down at the art and the messages that had been created."
Several months ago an effort to let young people express themselves with chalk on the city's sidewalks took off.
Jackson says, "It was like a light bulb had went off -- wow. We could actually use the sidewalks as a canvas and a source to get information into the community."
Chalk Talk has moved from neighborhood to neighborhood, even recently taking aim at the mayor's office and City Hall, hoping to spread the message about the importance of education.
Webb says, "This month is college application month for the city of Louisville and to get the mayor involved is just another push that education is very important to the city of Louisville."
The messages are mostly about education, college and success. "We have a fundamental belief that positive energy attracts positive energy," says Jackson.
Jackson hopes the Chalk Talk messages will eventually replace makeshift memorials like the one at the site of that brazen shooting in the Parkland neighborhood.
She says, "I know Parkland has had its challenges but there's a lot of good in that neighborhood...and there are some great young people with bright bright futures."