LOUISVILLE, KY (WDRB) --It was just a few years ago that Black Friday shoppers had to wait just before sunrise to begin their holiday shopping for bargains. But not any more!
If you want to shop anytime on Thanksgiving Day, go to your nearest 24-hour Wal-Mart. Also, Target is opening its Louisville stores at 9 o'clock Thanksgiving evening. Then at the stroke of midnight, many more stores across town will open for Black Friday.
"We are trying to stay in competition with the Wal-Marts and Targets of the world," explains Dave Jacoby, the manager of Mall St. Matthews, "and they open up early so we feel we at least have to try to see how it goes."
Last year for the first time ever, some of the stores at Mall St. Matthews and at Oxmoor opened at midnight. It was so successful that this year at Mall St. Matthews has twice as many stores that will open at that time. "We'll have a very heavy crowd between midnight and 4 a.m.," says Jacoby.
At the Summit in northeastern Jefferson County, ten of the 60 stores will have midnight openings. "Midnight seems to be a very popular starting time," says Summit manager Becky Norton.
Last year at the Summit only two or three stores had midnight openings.
"It is a rolling start," says Norton, "so it starts at midnight, then we have stores opening at 5 a.m., and then everyone will be open by 7 a.m."
Fan Outfitters at the Summit opened at 6 a.m. last year on Black Friday, but this year it too has switched to a midnight opening. "We had a lot of our customers requesting us to open up earlier," says assistant store manager Katie Starks, "and with all of the stores opening up earlier here in the center we wanted to open up with everyone else too."
The National Retail Federation predicts up to 147 million Americans will shop during the Thanksgiving weekend in stores and online.
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