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LOUISVILLE, Ky. (WDRB) -- Men are taking their money to a different and surprising type of charity.
There's a website that allows men to foot the bill for breast augmentation.
We live in a society where we're bombarded with them.
We're obsessed with breasts, and it's not just men. Many music videos show empowering women flaunting everything they've got.
A local plastic surgeon says like it or not, big breasts are a sign of beauty in our culture.
Dr. Martin Fox says, "To some degree we are hard wired to seek a partner who has attractive breasts, a lot of it is instinct."
If you're not born with it, you can buy it. But breast implants come with a hefty price tag.
Tammie Durham is looking forward to the day she can get the procedure.
She says, "A lot of people like me can't afford to just drop $5000 and go have this surgery so this is a way to get it done for free."
MyFreeImplants.com is the answer for about 3,000 women. It's a so-called charity to assist women who can't afford breast augmentation.
Tammie says, "You get on there you make friends and it's just friends helping each other basically that's all it is."
Tammie goes by the screen name HarleyChick22. She started fundraising this summer and has raised about $450. The mother set up her myspace-like profile, hoping to raise $5,000.
She says, "Four to five years ago I lost a lot of weight. I got down to a size 14 little girls and I was a size D and I went to a size A. I just want to get back to where I was."
With little cash, and big dreams Tammie turned to MyFreeImplants. It operates like a social networking site, she says the key is to keep the conversation going.
Tammie says, "They encourage you to get on there every day and send as many messages out as you can, because the more messages you send out the more replies you get the more donations."
Women can also cash-in by selling photo sets, including nude pictures. Tammie refuses to pose nude, but admits she has received some strange requests.
Tammie says, "You cannot exchange phone numbers you cannot give out an email if they catch you they ban you from the site so I mean its 100% safe."
As the money piles up, it's held in a savings account until a woman reaches her goal and its paid directly to the surgeon of her choice. Tammie compares it to a full-time job, there's nothing free about it.
She says, "It's time consuming you really have to put an effort into and it does take time and you just have to have patience but I mean its worth it to me."
Jay Moore is the co-founder of the site and clearly it's working. MyFreeImplants just funded its 1,000th breast augmentation.
Moore says, "Success is definitely not easy on the site but what makes most people successful is putting in the effort."
But what happens when a woman reaches her goal?
Moore says it's simple, "Women are just required to send before and after's as a way to prove that the money was spent on cosmetic surgery and remain active for 6 months."
Tammie Durham is looking forward to that day, when she can add her name to the hall of famers.
She says, "I'll have more self confidence and more esteem in myself."