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LOUISVILLE, Ky. (WDRB)---The holiday rush is on and there was a steady stream of customers on Saturday taking over small businesses across Kentuckiana.
"This is when it all really begins. People really start thinking about what they're going to do for Christmas now and then it's going to stay busy throughout the holiday," says Sharon Sayger, Owner of Acorn Apparel.
"Lots of waves of just being completely packed in here, but everybody's having a good time," says Laura Read, the Manager at Why Louisville.
"It seems like more people are shopping and more people are started early in their shopping and Small Business Saturday certainly helps with that," says Jack Mathis, Owner of Work the Metal.
The signs are out along Bardstown Road, reminding customers to shop local.
Acorn Apparel and Why Louisville stayed busy with customers on Saturday, while Work the Metal along Story Avenue, made sure they stood out from bigger stores.
"We have a party atmosphere. We have food for people to try. Little samples of chocolates and we have just a great time," says Jack Mathis, owner of Work the Metal.
It's a fun day for shoppers who have made the shopping weekend into a tradition.
"We come here usually the day after Thanksgiving or sometime during the weekend. It's our favorite place to shop and support a local business," says shopper Susan Bishop.
Small Business Saturday is a national effort that aims to bring awareness to the importance of buying local, giving smaller shops some extra help.
"We have a lot of people that mention Small Business Saturday and are out specifically to shop local today," says Laura Read.
Kentuckiana shoppers say they're doing their part to help.
"They're just fading fast and I like the independents. I still shop a lot of the independents and I want to see them stick around," says shopper Carla Meredith.
To help entice people to shop local this holiday season, the Louisville Independent Business Alliance is offering a chance to use your receipts to win a $1,000 dollar shopping spree.