Louisville business sees advantage to Cyber Monday - WDRB 41 Louisville News

Louisville business sees advantage to Cyber Monday

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LOUISVILLE, KY (WDRB) -- More than 129 million Americans were expected to tap their keyboards, tablets and mobile devices as part of Cyber Monday, dubbed one of the biggest

online shopping days of the year, according to retail experts.

A news release from the National Retail Federation said this year's Cyber Monday was expected to go grow by as many as 7 million shoppers.

Among those retailers trying to get in on the online shopping buzz is a small Louisville-based food company, Bourbon Barrel Foods, which makes gourmet food sauces and seasonings.

Matt Jamie, a former chef, cooked up the idea a few years ago as a way to transition out of his work as a chef.

Just within the past year, his business has moved from a 1500 square foot office to a 7500 square foot facility in Louisville's Butchertown Market. A pallet full of boxes sat in his warehouse Monday afternoon. Jamie said it was just a fraction of the Cyber Monday sales for Bourbon Barrel Foods.

"These are some of our larger orders from distributors and retail stores," said Jamie. "Our e-commerce has become about 21 percent of our overall sales -- so this time of year it's huge."

His top-seller is soy sauce aged in oak barrels once used to make Kentucky bourbon.

"We doubled production this year up to 5000 gallons," said Jamie. "We're not Zappos. We are not Amazon. It's hard for us to compete with deals that they are going to give. We just try to stay true to who we are."

Matt has since learned to bundle his products to make them more appealling to online consumers. All the orders - about 50 a day - are streamed to his iPhone.

"Our average sale online is about $55 bucks. So, it's nice when you get an influx of orders on that day with the added anticipation," Jamie said.

This year, like on Cyber Monday's past, Jamie says they've offered 20 percent discounts to online shoppers buying $50 or more. A pallet full of boxes leaving Monday included Maryland, California and Mississippi among the destinations.

He's even starting to get large orders of gallons of soy sauces from head chefs in Charleston, S.C. and Chicago.

Matt's father even helps out when the UPS man arrives.

"This is a good sight for a small business owner to see," said Jamie.

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