Move to ACC could improve Louisville's image and economy - WDRB 41 Louisville News

Move to ACC could improve Louisville's image and economy

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LOUISVILLE, Ky. (WDRB) -- The University of Louisville's move to the ACC is going to have an impact beyond the university's campus. The change in sports leagues could be good for Louisville's economy.

We've all heard the expression, "You're only as good as the company you keep." The ACC could be good company for Louisville when it comes to enhancing its image and attracting new business.

Louisville's affiliation with the ACC will, of course, have an impact on sports such as basketball and football. But the ACC will also be good for the university and the city beyond the playing field.

"The exposure we're going to be getting in the media, obviously, is going to be increased. There will be more and more people coming to games, as well, from out of town. So, it's just a big win for us all the way around," said Mayor Greg Fischer.

In fact, experts says, affiliation with the ACC will help change the perception of the school and the city, and make the job of selling Louisville as a destination easier.

"Having this type of affiliation certainly puts us square on the radar screen for those companies and industries and associations that are looking at cities for future meetings and conventions, and having Louisville affiliated with the ACC certainly elevates our image nationally," said Jim Wood, president and CEO of the Convention and Visitors Bureau.

Louisville's new connection to schools such as Duke, Virginia, and Wake Forest will enhance the university's academic reputation.

"To be in that group, to have that peer group is really, really valuable," said Bobby Ferrari, VP for Economic Development for Greater Louisville, Inc.

He says there could be a "brain-gain." Louisville will now be more likely to attract interest from research and development companies, creating what he calls "knowledge-based" jobs.

"Knowledge-based jobs very quickly migrate to top tier universities, and top-tier universities seem to be migrating towards the ACC."

The ACC TV contract could add $15 million in revenue to U of L's athletic budget.

"Which helps fund those different projects, which helps fuel the development of the city," said Ferrari.

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