Wednesday, April 16 2014 10:54 PM EDT2014-04-17 02:54:16 GMT
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LOUISVILLE, KY. (WDRB) -- Dudley Products launched its first retail store in the nation in Louisville on Monday.
The North Carolina-based company produces hair care and beauty products that are popular in the African American community. The brand dates back to the 1960's, but previously was only available to cosmetology professionals.
Founder Joe Dudley was at the event Monday morning as the company hosted a seminar to help industry professionals grow their business.
Dudley Products Louisville is located on the 8th floor of the Heyburn Building at 4th and Broadway.