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LOUISVILLE, KY. (WDRB) -- Behind the scenes of U of L's big win in the Sugar Bowl, Greg Dutton and Ari Schwartz were working hard to create shirts and gear U of L fans would want to buy. Dutton, of Print Tex, explains, "Teddy threw the touchdown pass the first play after they got the on-side kick there, and I told my wife, 'I'm going to work.'"
Schwartz, of Synergism, says, "I wasn't certain of it until Florida missed their two-point conversion. That being said, I put my shoes on and raced over here."
That was at 1:00 Thursday morning and he immediately began the screen printing process. "It's a stencil," Schwartz says, "and puts each color down on the press. Once that's done, the ink is going to stay on there. You'll have holes in the shirt before the ink comes off."
He works with retailers. The company says this will be the only merchandise to hold the official Sugar Bowl license and U of L license produced in Louisville. The long-sleeved shirts are selling for $15, the short-sleeved shirts sell for $12.
J.C. Thurman of Cardinal Authentic at Papa John's Cardinal Stadium says she will be getting official Sugar Bowl Adidas gear early next week: "I do know I'm getting a hat and I'm also getting about five shirts and one ladies shirt. Phone is ringing off the hook. Almost feel like I need to stay right next to the phones."
Schwartz says, "The number of orders that I had that I was prepared for has doubled in the last hour."