Sunday, March 9 2014 8:35 PM EDT2014-03-10 00:35:58 GMT
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LOUISVILLE, Ky. (WDRB) -- Some people recognize Jeff Sheppard as the star guard from the Kentucky Wildcats 96' and 98' national championship teams.
But, these days Sheppard is part owner of MPC Promotions, a Louisville based screen printing company.
Today the former MVP of the NCAA tournament had to dawn the colors of his arch rival, and help print Sugar bowl shirts.
"I'm a huge UK fan and I am going take a little bit of grief from this. But I do pull for the Cards not against Kentucky, but I do pull for them and I'm really happy for both the football and the basketball program right now," said Sheppard.
The shirt's design were actually inspired by Muhammad Ali.
The shirts read "The Cards shocked, the Gator's, the BCS, the world."
The MVP Promotions U of L Sugar Bowl shirts can be found at Cardinal Authentic, and other local retailers.