LOUISVILLE, KY. (WDRB) -- The big basketball game between the University of Louisville and the University of Kentucky was back on Dec. 29, but that doesn't mean the programs are finished going head-to-head.
They clashed Saturday on local television in Louisville, with UK facing Texas A&M on WAVE and U of L playing South Florida on WHAS with dueling 4 p.m. tip-offs.
The telecast of U of L's blowout victory over USF was a narrow winner, with a 10.5 rating, 18 share in the Louisville designated market area, compared with UK's 9.3, 16 share. The U of L telecast averaged 70,350 households, while UK's loss to Texas A&M drew an average of 62,310.
But as you might expect, with a blowout win in hand, it appears a good number of U of L fans switched over to watch UK lose rather than stick with the telecast of their own team winning.
U of L's telecast peaked with a rating of 11.8 in the first half while the Cards were easily putting USF away (UK was drawing an 8.3 rating at the same time.)
But while the numbers for the U of L game gradually tailed off with the blowout on, the UK-Texas A&M numbers climbed as an upset appeared more likely. By the end of UK's game, the rating for the final 15 minutes of actual time was a 13.5, 22 share. (U of L's in the same segment was a 10.6, 17).
For perspective on those numbers, look at the unquestioned king of American sports television: the NFL.
In Louisville, the Green Bay Packers-San Francisco 49ers NFC semifinal that aired right after those two basketball games did not outdraw either of them on average, posting a 10.7 rating, 17 share in Louisville, with a peak rating of 15.2. It averaged 71,690 households.
The most-watched sports program of the day in Louisville was the Saturday night AFC semifinal between the Baltimore Ravens and Denver Broncos. It drew an average 14.3 rating, 27 share, aided by a peak of 20.1 (134,670 households) in overtime.
SUNDAY GAMES: The most watched sports event of the weekend in Louisville was Sunday night's AFC semifinal between the New England Patriots and Houston Texans, drawing an average 17.1 rating, 26 share (114,570 approximate households). Sunday's other semi, the Seattle Seahawks and Atlanta Falcons, drew a 14.1 average, 26 share in the afternoon telecast.
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