"Little John" jeweler could star in his own reality show - WDRB 41 Louisville News

"Little John" jeweler could star in his own reality show

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LOUISVILLE, KY (WDRB) -- By now most people living in the Louisville-area have seen his television commercials - a short man often standing next to Christmas elves, a superhero or a mock up of the Village People.

But John Tan or "Little John" as he is known on television has built a giant success story out of his small jewelry store on south Fourth Street, namely because of his zany TV ads.

Now those ads have caught the eye of Hollywood. A Los Angeles-based production company has reached out to the Tan and his family and proposed making a reality show based on his business, his life and his family. Shooting of a pilot episode is expected to start in the coming weeks. If all goes as planned, the company will market the "southern jewelry and pawn-type reality show" to cable networks, said Melissa Tan, "Little John's" wife.

"We're like any other company, only you get to see more of us because of that commercial it gets you to walk in the door," said John Tan during an interview with WDRB News.

Those catchy commercials are the brainchild of his wife, Melissa. She not only writes the jingles, she plays the piano in them as well.

"I'll go home and I'll pray about it. I'll pray please God just give me something that's going be good and attract people's eyes," said Melissa Tan.

And that has somehow worked. Melissa was even asked to help write a script for an episode of the reality show, which she says will be about 90 percent "scripted" but based on actual events.

"I wanted to be a respectable show and have fun - but that's the only apprehension I had," said John Tan.

What's ironic is that the new potential reality star known for his zany commercials didn't want to do TV ads in the first place.

"It's my wife's doing. I'm just a jeweler. I didn't want to do any advertising. I was used to people bringing me customers," Tan said.

But Melissa Tan saw that the ads would work. One ad in particular, known as "Super Gold Man" aired on WDRB News a few years ago around the Super Bowl. The ad now has more than 45,000 hits on Youtube. Now, Melissa Tan says she has a husband who doesn't shy away from signing autographs.

A call placed to the production company was not immediately returned.

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