During the Lenten season, many people observe the religious tradition of eating fish on Fridays.
But shoppers get overwhelmed when they scour the fish case at their local grocery store.
What does a good piece of fish look like? What's easy to fix? Which has less of a fishy taste?
Keith Kaiser tracked down a fish expert at Highland Fish Market in Middletown.
Gary Hirsch's first job following his graduation from Ballard High School in 1982 was selling fish at a seafood shop in Michigan.
And in his business class at Michigan State University, Hirsch used a fish market as the central theme of every paper he wrote about starting a company.
Four years ago, he started sharing what he's learned at Highland Fish Market.
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