Fresh produce coming to south Louisville - WDRB 41 Louisville News

Fresh produce coming to south Louisville

Posted: Updated: Feb 20, 2013 08:20 PM EST

LOUISVILLE, KY. (WDRB) -- Some south Louisville families are literally about to get a fresh start. Those families will soon have access to fresh fruits and vegetables.

Shanika Bell's family is one of them. Bell, a single parent, says keeping the fridge stocked with fresh fruits and vegetables is important but also a challenge.

"I have to go way across town to get fresh fruits and vegetables," said Bell.

Bell lives in southwest Jefferson County, but will soon have a much closer option when it comes to fresh produce. 

Karyn Moskowitz is executive director of New Roots, a non-profit organization. 

"When you're talking about fresh local food, you're talking about food that has been picked that very same day that it arrives," Moskowitz said.

A few years ago, New Roots opened a Fresh Stop produce market in west Louisville, and so far, it has been a huge success. 

"We've had an average of 60 families coming every other week," Moskowitz said.

New Roots is now in the process of doing the same thing in the south end. The organization will operate out of Wellington Elementary School.

"Every other week, each family is going to be able to buy-in for a share of farm fresh produce," Moskowitz said.

Wellington is already a health and fitness magnet school. 

"In addition to all of the regular academic core work that we do with our students, we also try to emphasize health and fitness lifestyles for our children and our parents," said Tom Causey with Wellington Family Resource Center.

"But until we get the parents, who actually do the grocery shopping, on board with us, it's a lot harder to make that work," Causey said.

The Fresh Stop will be open to everyone.  And single mothers will even get a little help. "We've added a fund. It's called the 'Makeba Lee Healthy Food for Young Families Fund,'" Moskowitz said.

The fund is in honor of the young mother shot and killed last year during a police homicide investigation in west Louisville.

"We are going to be able to match every young mother who comes to the Fresh Stop with an e-wick card with a $6 donation, so they'll be able to come and buy a full share for only $6," Moskowitz said.

"I think it will help a lot, especially with the cost of everything going up," Bell said. "That's very important, and I think a lot of single women will be very grateful for it."

The Fresh Stop opens for business in June.

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