LOUISVILLE, KY. (WDRB) -- It is a part of Louisville that continues to grow as a restaurant and a retail area.
The Frankfort Avenue Business Association has come up with a marketing campaign to further promote the Frankfort Avenue corridor as a restaurant and retail district.
Banners have just gone up proclaiming the three and-a-half mile stretch of Frankfort Avenue from River Road to St. Matthews as "The Avenue."
"We thought there are so many great things going on at The Avenue that we need to re-focus attention to what is going on here and we thought what better way to do that than a re-branding effort," explains Tim Koons-McGee, the president of the business association.
It was about a year-and-a-half ago that Koons-Mcgee and his partner opened their Comfy-Cow dessert store on Frankfort Avenue in the old Genny's Diner location.
He says business has been better than expected and that the area continues to attract new ventures.
"The River Park apartments at the other end of the avenue, sort of the anchor down there and they are re-developing the old Hill Top Theatre into probably a restaurant -- a lot is going on here," says Koons-McGee.
John Johnson, who has operated the Wine Rack for ten years along Frankfort Avenue, says he has witnessed a resurgence in the area.
"The new name sends a message that this is where you want to be," says Johnson.
He too believes it is time for a new updated image.
He adds, "We've relied heavily on the historic side of the image, but we felt like that it was somewhat distracting from the new businesses that have been coming here."
The 180-member business association actively recruits new businesses and ideas to the area.
"I really think a boutique hotel, a bed and breakfast type attraction would do really well here," says Koons-McGee.
East Market Street is now commonly known as NuLu -- maybe Frankfort Avenue will become The Avenue to many local patrons.
Copyright 2013 WDRB News. All Rights Reserved.