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SOURCE Toyota Motor Sales
ATLANTA, March 13, 2013 /PRNewswire/ -- Pickup trucks, SUVs and NASCAR will be the focus of Toyota's displays at the Atlanta International Auto Show this week. Toyota will have more than 25 vehicles, concept cars, NASCAR racers and a wealth of interactive exhibits for auto show attendees to enjoy. In addition, Toyota will debut the new, redesigned 2014 Toyota Tundra full-size pickup truck in Atlanta, the first time this new truck will be seen in the Southeast.
"Atlanta is one of the top drawing consumer auto shows in the Southeast, and it's one of our most important markets – 15 percent of all cars sold here are Toyotas," said Bryan Robinson, area sales manager for Southeast Toyota. "We also know that 'made in America' is especially important to people living here in the South, and we feel we have a great story to tell, especially with the Tundra. In fact, 70 percent of Toyota vehicles sold in the U.S. are built here as well."
A truck with true American roots, the 2014 Tundra is once again designed, engineered and assembled in the U.S. An award winner of the J.D. Power Vehicle Dependability Study for seven years running in the Full-Size pickup segment, the Texas-built Tundra is redesigned inside and out, featuring chiseled exterior styling and a refined interior with class-leading features. This is the first major change since the launch of the current generation truck for the 2007 model year. Tundra remains the only full-size pickup to adhere to the SAE J2807 towing standard.
Speaking of towing, the Toyota Tundra half-ton pickup marveled the world when it successfully towed the space shuttle Endeavor across a freeway overpass on the way to its new home at the California Science Center. The bridge would not support the weight of the original towing rig and space shuttle. A stock Tundra CrewMax 4x4 with its 5.7-liter iForce V8 easily handled a "lighter" load of nearly 300,000 pounds. The feat has appeared in ads, marketing materials and on bumper stickers proclaiming: "Yeah, it'll tow your boat."
Also at the Atlanta International Auto Show, March 13-17, Toyota's 20,000-square-foot stand will offer a blend of new products available at dealerships and concept vehicles that could provide a glimpse of new automobiles and cutting-edge technologies. Show-goers can test drive the all-new, American-made 2013 Avalon sedan, all-new 2013 RAV4 compact SUV, the current-model Tundra, the Prius C hybrid, and Atlanta's best-selling car, the Toyota Camry, at the Toyota Drive Center.
Drivers can choose one of three charities – the American Red Cross, AMVETS or the National Park Foundation – to receive a donation from Toyota as part of the company's "Drive for A Cause" campaign.
Along with the Tundra, the 4Runner, Highlander, RAV4, Yaris, Avalon, FJ, Tacoma, Camry, Corolla, Sequoia, Sienna, Venza, Prius, Prius V, Prius C and Prius SE will also be highlighted. Drivers can learn more about the new Toyotas on the Toyota I-Wall, Brand Portal and Info Counter.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than two million vehicles in 2012. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion. For more information, visit www.toyotanewsroom.com.
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