CRAWFORD BLOG | How U of L basketball makes its money - WDRB 41 Louisville News

CRAWFORD BLOG | How U of L basketball makes its money

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With Forbes naming the University of Louisville men's basketball program its most valuable hoops program in the nation for a second straight season, it's worth taking a look at where the program makes all its money.

The following data is taken from a report filed yearly with the NCAA. The numbers are from the 2011-12 athletic season.

TOTAL REVENUE: $42,434,684

Ticket sales: $13,275,910
Guarantees: $80,000
Contributions: $20,378,031

NCAA/Conference distributions: $5,343,578
Program sales, concessions, parking: $1,034,322
Other operating revenue: $2,322,843

(Other revenue found in the budget, not the form filed with the NCAA, includes $1,250,000 media. Included in the contributions total is KFC Yum! Center suite revenue of approximately $5,500,000. A portion of the "contributions" total is annual seat donation revenue from the KFC Yum! Center. U of L lumps all of its seat donation revenue into a single budget line not broken out by sport. That total for 2011-12 is right at $17 million, and includes seat donations for both basketball and football. Other donations earmarked as coming through or generated by basketball are included in this basketball total.)

And, just because it completes the picture, a look at the expense side:

TOTAL EXPENSES: $15,489,953

Scholarships: $479,888

Guarantees: $820,895

Coaching salaries: $4,486,020

Support staff salaries: $656,848

Recruiting: $515,742

Team travel: $1,668,285

Equipment, uniforms, supplies: $170,376

Game expenses: $553,743

Fundraising, marketing and promotion: $9,349

Arena rental: $3,780,831

Medical expenses and insurance: $65,296

Other operating expenses: $2,282,680

Things like value, expense and revenue in college sports can be elusive things to nail down, because there are different accounting practices and principles from school to school, and because reports filed with the NCAA may be designed to divide revenue one way, as opposed to an athletic budget or audited statement, which may show totals in other ways or for different periods of time.

But this provides at least a ballpark view of where the revenue and expenses are divided.

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