With Forbes naming the University of Louisville men's basketball program its most valuable hoops program in the nation for a second straight season, it's worth taking a look at where the program makes all its money.
The following data is taken from a report filed yearly with the NCAA. The numbers are from the 2011-12 athletic season.
NCAA/Conference distributions: $5,343,578 Program sales, concessions, parking: $1,034,322 Other operating revenue: $2,322,843
(Other revenue found in the budget, not the form filed with the NCAA, includes $1,250,000 media. Included in the contributions total is KFC Yum! Center suite revenue of approximately $5,500,000. A portion of the "contributions" total is annual seat donation revenue from the KFC Yum! Center. U of L lumps all of its seat donation revenue into a single budget line not broken out by sport. That total for 2011-12 is right at $17 million, and includes seat donations for both basketball and football. Other donations earmarked as coming through or generated by basketball are included in this basketball total.)
And, just because it completes the picture, a look at the expense side:
TOTAL EXPENSES: $15,489,953
Coaching salaries: $4,486,020
Support staff salaries: $656,848
Team travel: $1,668,285
Equipment, uniforms, supplies: $170,376
Game expenses: $553,743
Fundraising, marketing and promotion: $9,349
Arena rental: $3,780,831
Medical expenses and insurance: $65,296
Other operating expenses: $2,282,680
Things like value, expense and revenue in college sports can be elusive things to nail down, because there are different accounting practices and principles from school to school, and because reports filed with the NCAA may be designed to divide revenue one way, as opposed to an athletic budget or audited statement, which may show totals in other ways or for different periods of time.
But this provides at least a ballpark view of where the revenue and expenses are divided.
Thursday, April 24 2014 6:47 PM EDT2014-04-24 22:47:09 GMT
Eric Crawford profiles Larry Collmus, the new voice of the Kentucky Derby, who began calling races for his friends in his high school hallways, as he prepares for his debut as Churchill Downs' track announcer.More >>
Eric Crawford profiles Larry Collmus, the new voice of the Kentucky Derby, who began calling races for his friends in his high school hallways, as he prepares for his debut as Churchill Downs' track announcer. More >>
Thursday, April 24 2014 12:25 PM EDT2014-04-24 16:25:05 GMT
Rick Pitino added former Indiana assistant Kenny Johnson to his staff with an official announcement Wednesday, while adding that he'll bring former Cardinal David Padgett back to Louisville as an assistant video coordinator.More >>
Rick Pitino added former Indiana assistant Kenny Johnson to his staff with an official announcement Wednesday, while adding that he'll bring former Cardinal David Padgett back to Louisville as an assistant video coordinator. More >>
Monday, April 21 2014 12:31 PM EDT2014-04-21 16:31:28 GMT
After a WDRB story by Marcus Green described the Louisville Gardens as a facility in limbo, Eric Crawford says it's time for the city to do right by a building that has served many purposes in Louisville.More >>
After a WDRB story by Marcus Green described the Louisville Gardens as a facility in limbo, Eric Crawford says the community needs to do right by a building that has served it well. More >>
Monday, April 14 2014 4:10 PM EDT2014-04-14 20:10:16 GMT
LOUISVILLE, Ky. (WDRB) -- University of Louisville power forward Montrezl Harrell announced via Twitter this afternoon that he will return to the Cardinals for his junior season.The decision is somewhatMore >>
Louisville big man Montrezl Harrell announced this afternoon via Twitter that he plans to return for his junior season, ratcheting up expectations for the Cardinals' first season in the ACC.More >>