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LOUISVILLE, KY (WDRB) -- Just as the University of Louisville men's basketball team celebrated its Big East tournament title last week, a group of Louisville fans were celebrating their own victory.
They call themselves the Birdgang. After all, it's the name of their clothing label, which just received its approval from the Collegiate Licensing Company.
The new clothing line was started by a collaborative group of people, including Buffalo Stille and Ron Clutch of the hip-hop group Nappy Roots, along with Mike Paoloni, aka "Ellerazor", and their friends.
"The best part about the brand is that you can still rep Louisville in a green shirt or a purple shirt. The shirts are all different colors," said Paoloni.
The t-shirts bear a hand forming an "L" which many Cardinals fan have grown accostumed to seeing inside the KFC Yum Center and Papa John's Cardinal Stadium.
"We are officially licensed with the University of Louisville. We can put this Cardinal bird on anything," Stille said.
The idea for an urban Cardinal apparel line started with a song. The Nappy Roots wrote the song "L1C4" or Louisville First Cardinals Forever, which has since become a slogan both online and in the vocabulary of most U of L fans.
After creating the song with the university's blessing, Stille says he had a friend draw up a few mock ups of t-shirts. After several conversations with university officials and the birdgang clothing line was born.
"And the university loved them and we were off to sign our paperwork in Atlanta CLC," Stille said.
Now on the cusp of U of L's quest for a national title, t-shirt sales they hope will be booming, especially their signature look.
"And just everybody has got the 'L' up and it was like 'ok, this is something simple.' It's not rocket science. You can see the shirt I got on," said Clutch.
The shirts are being sold at Hall of Fame Cafe and at iambirdgang.com. You can also find them on twitter at @iambirdgang