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Louisville, KY (WDRB) -- It's known as Kentucky's native spirit and it's taken over Louisville's Kentucky Center for the weekend.
Visitors from all over are in Louisville for the first ever Bourbon Classic 2013.
Eight-hundred people are estimated to attend.
"Interestingly enough the early ticket buyers were people from all over the country. We have people from Canada coming and of course the more recent ticket buyers are the folks that are local, Tony Butler, co-founder of Bourbon Classic told WDRB News.
Planning for the new event has taken place over the last two years.
The idea is to bring together bourbon experts, distillers and enthusiasts.
"You've got the bourbon so we're celebrating rich traditions there and we've got that culinary, cocktail component and who doesn't like to eat and drink? I feel like it's a good recipe," said Seth Thompson, co-founder of Bourbon Classic and publisher of Bourbon Review Magazine.
Experts say bourbon used to be known as a man's drink but those days are over and that's a good sign for Louisville.
Now it's young people and all genders. Everyone really likes it and because of that, it's elevated our bar scene quite a bit, said Larry Rice, owner of Louisville's Silver Dollar.
Bartenders and bourbon legends alike are excited to see it back in the limelight.
"I think people finally became enchanted with all the history and just that craftsmanship that surrounds bourbon and it's just a very cool, Americana thing," Seth Thompson told WDRB.
The Bourbon Classic runs through March 23, 2013 at the Kentucky Center in downtown Louisville.