ATLANTA (WDRB) -- Kevin Ware apparel is springing up around the city faster than spring flowers, and that has raised the eyebrows of some who wonder whether the university should be profiting from a player's injury.
U of L sports information director Kenny Klein, however, said that the university isn't raking in cash from the apparel sales.
He said when Ware went down, U of L players asked if they could wear a tribute shirt for him at the Final Four. In response, adidas created the "RI5E TO THE OCCASION" shirts, and in expectation of fan demand also produced them for retail sale.
U of L associate athletic director Brent Seebohm said that U of L, "proactively decided to waive any traditional licensing royalties revenue connected to the No. 5 graphic to be worn by the team on the court. . . . The shirt was created as a respectful tribute to honor Kevin within NCAA trademark apparel parameters, and allow fans to rally around the team. Because of that, adidas is contributing a portion of every sell to the university's scholarship fund."
As with anything, somebody's making money. But in this case, the U of L athletic association says it isn't cashing in.