Local business is going mobile to serve farm fresh food - WDRB 41 Louisville News

Local business is going mobile to serve farm fresh food

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LOUISVILLE, Ky. (WDRB) -- The food truck culture is really on the move in Louisville. One retailer is hitting the road to serve more than just a meal.

A healthy fridge should be filled with fresh greens and local dairy. But some areas of Louisville just don't have access to those kinds of foods.

"We would like to help try to alleviate some of the food deserts that exist in the west end southern areas of Louisville," said Ron Smith, the owner of Root Cellar.

The Root Cellar already has two brick and mortar stores, but it's ready to go mobile. Smith is transforming an old TARC bus into the root-mobile.

"I kind of combine it with the idea of a farmers market where someone can come weekly to get access to this stuff with also having a full fledge store concept," said Smith.

The Root Cellar is trying to get the community to kick in 10-thousand dollars before April 29th to get the business rolling.

Here is how you can contribute to the campaign:
http://www.kickstarter.com/projects/1679419829/the-root-mobile-a-locally-grown-farm-fresh-mobile?ref=live

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