LOUISVILLE, KY. (WDRB) -- Derby is a good week to make some extra money, not just for the big hotels and restaurants, but for many small businesses in the Louisville area.
One such business is a small organic bakery on East Market Street. Cake Flour Bakery in the growing and ever popular NuLu neighborhood in Louisville specializes in locally-produced organic ingredients.
"It is a lot of prepping, making fun stuff and getting people excited about what we do," says bakery owner Claudia DeLatorre. She and her staff are hard at work this week on the job extra hours to get everything done. She supplies the bakery goods for many private Derby parties.
"They are entertaining at home," she says. "They want their out of town guests to experience what Louisville is all about, and it is about all of these small businesses like ours that we have such a great number of."
DeLatorre tries to make her bakery goods as healthy as possible. "We use real ingredients," she explains, "so if we are doing something like raspberry butter cream, we use actual raspberries, we are not using raspberry flavoring or anything like that."
She says any items with bourbon in them are popular for the Derby partying.
DeLatorre has been in business on East Market for almost five years. She is good at using social media to get the word out about her bakery.
Each year her Derby business gets a little bigger. "It has been great to see the development of the street here," she says, "and how NuLu is growing; we got here a little bit before it became NuLu and it has been such a great journey to see all the other places open up around here and do so well."
She says she hopes to be around for many Kentucky Derbys to come.
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