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LOUISVILLE, Ky. (WDRB) -- There will soon be a new option for moviegoers in Louisville. A new theater is set to debut at Mall St. Matthews.
It's part of the latest effort to breath new life into the 50-year-old mall. Mall officials say the new theater fills a piece of the puzzle as they try to attract new customers.
Crews are working feverishly to finish transforming the old Dillards Men's and Home store into a Cinemark movie theater.
It will feature 10 wall-to-ceiling screens, state-of-the-art sound, stadium seating, a lounge, and a small video game arcade.
"We just felt like the entertainment venue was the only piece that we're missing. So, hopefully people come to see the movie and want to shop or eat while they're here or do the same after the movie is over," said Mall St. Matthews General Manager David Jacobi.
The new venue comes at a time when some experts are questioning the long-term futures of both big movie theaters and big enclosed malls.
Mall St. Matthews hopes the location will be a key to success. "It will attract not only St. Matthews but some areas not near the other theaters. It doesn't have as many screens as some of the other theaters, but it will definitely be a win for St. Matthews because it's just going to bring more people to St. Matthews," said Jacobi.
Mall customers we talked to say the theater will be a welcome addition. "Oh, I think it's great. I've got a teenage son, so I think he'd absolutely love it," said Anissa Goldsmith.
"As it stands now, I think we have only a couple of movie theaters. But it looks like this will be a nice one, and this is a nice neighborhood. My family and I like to go to the movies, so I'm interested and I'm excited," said Sonnett Wyatt.
The theater should get an early box office boost. The opening is being timed to coincide with the release of the new Star Trek film on May 16.
"It's going to draw a crowd. It's going to create a lot of traffic. A lot more than we're used to here. We're typically busy on weekends. I think the theater will just magnify that," said Jacobi.