Sunday, March 9 2014 8:35 PM EDT2014-03-10 00:35:58 GMT
LOUISVILLE, Ky. (WDRB) --- Louisville head football coach Bobby Petrino held a news conference before the Louisville-UConn men's basketball game Saturday to preview the start of spring football. The CardinalsMore >>
Petrino talked quarterback competition and the arrest of an incoming freshman, among other topics...More >>
Follow the WDRB Newsroom, Reporters and Anchors.More >>
Tweets from the WDRB Newsroom, Reporters and Anchors.More >>
LOUISVILLE KY. (WDRB) -- The new Cinemark theater in Mall St. Matthews is set to open on Thursday. The theater is holding a VIP ceremony Wednesday night with city officials.
It's operated by the same company that owns Tinseltown in Springhurst. The new ten-screen theater is located on the front side of the mall in the old Dillard's Men's and Furniture store.
It will also have state-of-the-art digital sound. James Meredith with Cinemark Marketing and Communications says, "Every single auditorium is stadium seated. Every single auditorium has digital projection. All the auditoriums are wall to wall, ceiling to floor screens with enhanced sound systems... all sensational places to watch a movie."
A lobby bar serves beer, wine, and mixed drinks. The movie theatre also has a lounge area.
Cinemark is the same company that owns Tinseltown in Springhurst. For opening weekend, the first 100 customers each day get a swag bag and there will be several movie giveaways.
It's part of the latest effort to breathe new life into the 50-year-old mall. Mall officials say the new theater fills a piece of the puzzle as they try to attract new customers.
Mall St. Matthews General Manager David Jacobi told WDRB News earlier this month, "We just felt like the entertainment venue was the only piece that we're missing. So, hopefully people come to see the movie and want to shop or eat while they're here or do the same after the movie is over."
Mall St. Matthews hopes the location will be a key to success. "It will attract not only St. Matthews but some areas not near the other theaters. It doesn't have as many screens as some of the other theaters, but it will definitely be a win for St. Matthews because it's just going to bring more people to St. Matthews," said Jacobi.