New Cinemark Mall St Matthews officially open - WDRB 41 Louisville News

New Cinemark Mall St Matthews officially open

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LOUISVILLE, Ky (WDRB) -- The new Cinemark movie theater at Mall St Matthews makes its public premiere and it's already having an impact on local businesses. 

That impact seems to be mostly positive, even for one of its competitors.

It seems it's not just about the movies anymore.

"It's really become more of what I like to call an entertainment destination," said James Meredith, Cinemark VP and Head of Marketing and Communications.

Meredith says the new theater in Mall St Matthews offers everything customers could ever want in a trip to the movies, aside from your traditional popcorn and soda.

"It's not uncommon that people meet in the lounge area and have a cocktail before they go in or maybe they meet afterwards to talk about the movie and have a glass of wine," Meredith told WDRB.

So if you can get everything you desire under this one roof, will it take away from surrounding businesses?

The managers at nearby Havana Rumba aren't worried.

They think it will help bring in new clientele.

"We're expecting it to help us a lot. We do get a big crowd on weekends but we're expecting a lot more," said Marisol Lopez, a manager at Havana Rumba.

Because of the theater opening, they're increasing staff and possibly extending their hours.

"We'll really consider, if the movie theater has late showings, keeping the bar open later," said Lopez.

Baxter Avenue Theater in The Highlands also isn't worried about the new guys in town.

"We've always tried to separate ourselves from the major chains by being available to local, independent filmmakers and producers," Leslie Aberson, President of Apex Theaters, told WDRB.

They say they have a faithful following because they're the only independent theater chain left in this area.

"We have a unique audience and a unique niche. We play independent films, we play films no one else will play. We're going to keep plugging away but I wish them best of luck," said Aberson.

For more information about the new Cinemark Mall St Matthews, click here.

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