3 Yum! Brands chains among most popular restaurants - WDRB 41 Louisville News

3 Yum! Brands chains among most popular restaurants

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LOUISVILLE, Ky. (WDRB) -- Yum! Brands owns three of the most-visited businesses in America, according to a recent data analysis.

Placed Insights compiled a survey that noted more than half of the top 10 most-visited businesses in America are fast food restaurants. The company complied the data by using the percentage of U.S. consumers to frequent a business and the tendency for them to return.

Yum Brands! had three of its restaurants make the list of the 20 most popular fast food chains: Taco Bell (6), Pizza Hut (8) and KFC (12).

McDonald's dominated the competition, with the data revealing that more than 50 percent of U.S. consumers visited the Golden Arches in the month of April.

Since Subway and Starbucks -- categorized as "quick service" rather than fast food -- ranked high on the list, Placed Insights excluded them from "the Big 4" fast food establishments: McDonald's, Burger King, Wendy's and Taco Bell.

Among the four top fast food chains, Taco Bell boasts the youngest visitors, with the highest number of regular customers under the age of 44. Taco Bell visitors also have a lower income compared to the other restaurants.

The data analysis also revealed that visitors to each of the four top fast food establishments were also highly likely to visit KFC.

Louisville-based Yum! Brands is the world's largest fast food company with restaurants in more than 125 countries.

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