1. We will always conduct ourselves in an honest, honorable way to earn your trust.
  2. We will always endeavor to give you a fair value for your dollars and to meet or exceed your expectations.
  3. All our negotiations will be win-win or we will not enter into them.
  4. If we take your order at our current fair market rates we will run your spots without preemption.
  5. We will always treat you with respect and we expect the same level of respect in return.
  6. Recognizing that most of our transactions are verbal, we will do what we say we will do as our word is our bond.
  7. We will advise and counsel as fairly and objectively as we humanly can in order to help you build your (or your client's) business.
  8. We will respect your time, be punctual for our appointments, and work quickly for you.
  9. We will strive to develop a relationship with you that transcends business and fosters trust.
  10. We will not be successful unless we find a way to make our clients more successful. We will harness our resources and direct them toward that goal.