Alcoholic beverages could soon have nutrition labels - WDRB 41 Louisville News

Alcoholic beverages could soon have nutrition labels

Posted: Updated:

LOUISVILLE, Ky (WDRB) -- Nutrition labels could soon appear on your liquor bottles but that's only if the alcohol producers want them on there.

The suggestion for nutrition labels on alcohol is a temporary, first step while the Alcohol and Tobacco Trade and Tax Bureau continues to consider the final rules.

At this point, the labels are voluntary.

David Dafoe owns the Distilled Spirits Epicenter in Louisville.

He doesn't think the labels will make a difference from a business stand point.

"I would say most people who have been drinking alcohol for a long time or want to are drinking it for recreational purposes and would be less inclined to worry about calories or what was in it," said Dafoe.

He calls the push unnecessary.

"It could be perceived as the government overreaching their bounds," Dafoe told WDRB.

Logan Leet owns Old 502 Winery and says adding nutrition to labels would be costly.

"It certainly won't be less expensive and yes it will probably be more," said Leet.

Leet also wonders if it would be bad for marketing.

"I think what you would find is most wine labels would look very similar," he told WDRB.

Sam Cruz, a managing member of Against the Grain Brewery thinks the labels are a bad idea.

"We're pretty regulated anyway and those regulations often translate to a cost," said Cruz.

We asked Cruz if he thinks his customers care is there's a nutrition label on their beer.

"No I don't think so. The customer or consumer that comes for our products is looking for a high quality, artisan product, not a consistently, mass produced product," he said.

"The reason this has even come to the forefront now is because you have distilled spirits which is one category of alcohol, you have beer which is another one or malt beverage and you have wine and there's a real struggle for market share for all three different categories," said Dafoe.

The labeling regulation, issued May 28, comes after a decade of lobbying by hard liquor companies and consumer groups, with clearly different goals.

The TTB says the goal of this is to make alcohol labeling more consistent.

Copyright 2013 WDRB News. All Rights Reserved.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and WDRB. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.