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LOUISVILLE, Ky. (WDRB) -- U of L basketball coach Rick Pitino got some ink after his team won the national championship.
But what about the man behind the needle? We're taking you inside the tattoo parlor where one champ stamp put him in the spotlight.
When tattoo artist Adam Potts learned about Rick Pitino's promise to his team, he reached out to the
coach after they took home the trophy.
"I hope that in the letter I was able to convey the kind of service I could provide for him and I sent him some examples of my work so hopefully he just liked what he saw and what I had to say in the letter," said Adam Potts, owner of Tattoo Salvation.
He went out on a limb offering to tattoo the 60-year old, and received an unexpected phone call.
"When he first contacted me I thought it was a joke," said Potts.
It was no joke when coach walked through the door.
"Obviously Adam knows what he's doing, he wrote me a nice letter said I'd love to do it," said Coach Rick Pitino.
"I've been a fan since I was a kid and there are a lot of great tattooers in Louisville, I was just honored they chose to come here," said Potts.
Coach Pitino is the most high-profile walk-in Adam has ever tattooed, and since than his parlor has picked up a lot of customers who may not have found their way into his shop otherwise.
Potts says, "My favorite part about it is just the response from some of my other customers, and how happy they are and proud of their tattoos because of that."
Adam has been tattooing people for 12 years and he says he's enjoyed the bump in business. His wall is filled with different designs, but there's still common demand from Cardinal fans.
"I've definitely done quite a few Louisville tattoos since then. I've done one or two just like his but I've done quite a few cardinal heads others L's stuff like that," said Potts.